Privacy Policy
Last Updated: 9 July 2025

This Privacy Policy explains how Bump Baby Imaging (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website bumpbabyimaging.com.au (the “Site”) or make a purchase through it.

  1. Contact Information

If you have any questions about this policy, want more details about how we handle your personal data, or wish to file a complaint, please contact us:

Email: info@bumpbabyimaging.com.au
Mail: Bump Baby Imaging, 44 Elgin Street, Maitland NSW 2320, Australia

  1. Information We Collect

When you visit our Site or use our services, we collect information to help provide and improve your experience. This includes:

Device Information:
We automatically collect details about the device you use to access our Site—such as your browser type, IP address, timezone, cookie data, pages viewed, search terms, and interaction patterns. This information helps us ensure the Site functions properly and understand user behavior to improve our service. We collect this data through cookies, log files, web beacons, tags, and pixels.

Order and Appointment Information:
When you place an order or book an appointment, we collect personal details such as your name, billing and shipping address, payment information (including credit card details and Afterpay data), email, and phone number. This information enables us to process your transactions, deliver your purchases, communicate with you, and protect against fraud.

  1. Email Communications

With your consent, we may send you emails about our products, services, promotions, and updates. You can unsubscribe at any time by clicking the unsubscribe link included in all emails. We do not share your email address with third parties. Our email marketing services are provided by Klaviyo. Learn more about their privacy practices here: Klaviyo Privacy Notice.

  1. SMS Marketing

If you opt-in, we may send you promotional text messages related to our products and offers. You can opt out anytime by replying STOP to any message. We use Klaviyo for SMS marketing and keep your phone number confidential. We also use cookies to monitor your shopping cart activity and may send cart reminders via SMS to encourage completion of purchases.

  1. Children’s Privacy

Our Site and services are intended for users aged 18 and older. We do not knowingly collect personal information from children under 18. If you believe your child has provided us with personal information, please contact us to request its removal.

  1. Sharing Your Information

We share your personal data with trusted service providers who assist us in operating the Site and fulfilling your orders. These include:

  • WooCommerce and Shopify: For managing our online store.
  • Acuity Scheduling: For appointment management (operates under Squarespace policies).
  • Square: For payment processing.
  • Afterpay and Facebook/Instagram: For marketing and customer engagement.

We may also disclose your information if required by law or to protect our rights.

Learn more about these providers’ privacy practices via their respective policies:

  • WooCommerce Privacy Policy
  • Shopify Privacy Policy
  • Squarespace Privacy Policy
  • Square Privacy Policy
  1. Advertising and Analytics

We use your data to deliver personalized ads and understand how visitors interact with our Site. This includes tools like Google Analytics to analyze site traffic. You can opt out of targeted advertising on platforms such as Facebook, Google, and Bing using the links below:

For general ad opt-out, visit: Digital Advertising Alliance.

  1. How We Use Your Information

Your personal information is used to:

  • Provide and manage our products and services
  • Process payments and deliver orders
  • Communicate with you regarding your purchases and our offers
  • Prevent fraud and improve our Site experience
  1. Data Retention

We keep your personal data as long as necessary to fulfill the purposes described or as required by law. You may request deletion of your data at any time.

  1. Cookies

We use cookies to improve your browsing experience, remember preferences, and analyze Site usage. Cookies can be persistent or session-based and typically expire between 30 minutes and two years. You can manage cookie settings in your browser, but blocking cookies may affect Site functionality.

For more info on cookies, visit All About Cookies.

  1. Do Not Track

Currently, we do not respond to “Do Not Track” browser signals, as industry standards for such signals are inconsistent.

  1. Updates to This Policy

We may revise this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Updated versions will be posted on this page.

  1. Complaints

If you have concerns about our handling of your data, please contact us at info@bumpbabyimaging.com.au or via mail. If you are not satisfied with our response, you may raise your complaint with the relevant data protection authority:

Office of the Australian Information Commissioner